SEO for marketplace B2B services: a no‑hype checklist

Organic B2B traffic rarely comes from a single page. You need commercial pages, helpful articles, and proof.

1) Technical

• HTTPS, clean canonicals, readable URLs.
• Sitemap + avoid duplicates.
• Mobile performance (LCP/CLS).

2) Structure

• Service pages: one page, one intent.
• Blog clusters around seller pains.
• Internal links: article → service → calculator.

3) Trust

Cases, process, contacts. Not “an SEO trick”, but it helps links and engagement.